While we’d never dream of throwing the Champagne out with the cork, as the old adage goes, at PlantCeuticals, we firmly believe that now is always the perfect time for transformation. So when the chance to up our game presented itself, we leapt right in!
In a stroke of serendipity, a long-time family friend introduced us to the outstanding Dr Caren Hauptfleisch. A registered phytotherapist, Caren studied at the College of Phytotherapy in the United Kingdom. She has been in private practice since 2003 and is a member of the South African Association of Herbal Practitioners.
Caren travelled up from the Cape to spend some time on our family-owned and -run farm. This encompassed a concentrated time in the laboratory, which is where the ‘alchemy’ happens.
Here she shared her expert knowledge on the extraction of plants and formulation of elixirs, all done to the latest internationally accepted standards of herbal medicine. Processes have been redefined and the extractions are now more potent than ever before.
“It’s a methodology that is scientifically proven to extract the most benefits out of the plant in order to put them into formulations and elixirs so that you, as the end user, really receive the best a plant has to offer…” says founder Caroline Bruce.
“If we are truly to reflect each plant in our medicines, we need to be able to be sure that each plant is represented correctly. That means you must be able to smell it and you must be able to taste it. And that is when we know we are giving you the optimal health benefits that each plant has to offer,” she concludes.
On that note, we are over the moon to present our enhanced and repackaged range of products. The new packaging, with its more botanical design direction, beautifully reflects the purity of the plants grown on our chemical-free farm, where we are committed to the principles of permaculture, biodiversity and the elements of the natural environment.